Safe Betting Guidelines

l444 Responsible Gaming

Enjoy entertainment within your limits. l444 believes that healthy, controlled play is the true source of enjoyment. Learn about our commitment, protection tools, and how to get support when needed on this page.

For 21+ only

Let gaming be a source of entertainment, not a problem

At l444 we believe online gaming and betting should be a controlled form of entertainment — much like watching a film or enjoying a sport. But for some people it can become a habit that causes harm. That is why we treat responsible gaming not just as a rule, but as a core value.

Our platform is strictly for users aged 21 and above only. Creating or using an account by anyone under 21 is strictly prohibited. We take age verification seriously and may request additional information at any time in cases of doubt.

Our responsible gaming policy is set out in detail on our Terms and Conditions page. There you will find clear information on account usage limits, the self-exclusion process, and other protection rules.

Betting is not a guaranteed source of income. Every bet carries the risk of loss, and placing more bets to recover lost money is never the solution. If you feel gaming is having a negative impact on your life, use our tools or seek direct support.

Self-Limit Tools

l444 gives you full control over your own gaming. Using these tools you can decide for yourself how much time and money you spend.

Deposit Limit

Daily and Weekly Deposit Limit

Set in advance the maximum amount you will deposit per day or per week. The system will alert you before you reach the limit.

Loss Limit

Set a Maximum Loss Amount

Betting will automatically stop after you have lost a set amount. This helps protect you from larger losses.

Session Time

Set a Daily Session Time

Decide how long you will play. When the set time is up, the platform will remind you to take a break.

Take a Break

Cooldown Period

Take a break of 24 hours, 72 hours, or 7 days. During this time no bets can be placed from your account.

Self-Exclusion

Long-Term Self-Exclusion

Self-exclude for one month to five years. During this period your account will be completely inactive and no promotional contact will be made.

Reality Check

Regular Reality Check

At set intervals a pop-up will tell you how long you have been playing and how much you have spent — stay informed.

To activate or change these tools, go to your account settings or contact our 24/7 live chat support. Lowering a limit takes effect immediately; increasing a limit takes effect after a set waiting period to prevent impulsive decisions.

Ask Yourself These Questions

If the answer to any of the questions below is "yes", consider seeking help.

Are you betting money beyond your everyday expenses?
After a loss, are you placing more bets to try to win back that money?
Have you set your own time and budget limits for gaming but find you cannot stick to them?
Are you hiding your gaming from family or friends?
Are thoughts of gaming stopping you from focusing on work, study, or family responsibilities?
Do you feel restless, irritable, or anxious when you cannot play?
Are you taking out loans or selling valuables to fund betting?

You can find more questions and answers about responsible gaming in our FAQ.

Recognising the Signs of a Problem

If these signs appear, take action without delay.

Financial Pressure

Betting without paying bills or by borrowing money, falling into regular financial difficulty.

Emotional Distress

Feeling excessive frustration, anger, or anxiety after a loss that affects daily life.

Relationship Strain

Damaging relationships with family and friends, or hiding gaming from them.

You Are Not Alone — Help Is Available

Acknowledging a problem is a sign of strength. Get support through any of the options below.

l444 Live Chat Support

Speak to us any time, day or night, via our 24/7 live chat in Bengali or English. Our team will help you with limit setting or self-exclusion.

Contact by Email

Email our support team directly. We give responsible gaming requests the highest priority and respond promptly.

Family and Loved Ones

Talk to a trusted family member or friend. Support from a loved one helps reduce stress and make the right decisions.

Professional Advice

Visit a counsellor or addiction specialist. Mental health services are available at many public and private health centres across Bangladesh. Professional advice is the most effective option in the long run.

Support Groups

Support groups play an important role in overcoming addiction. Sharing experiences with people facing the same challenges provides mental strength.

In accordance with our Privacy Policy, all communication related to responsible gaming requests is handled in complete confidence. Your information is never shared with third parties.

Remember — seeking help is not weakness; it is a courageous step. l444 is always here for you.

l444's Commitment

We believe that healthy entertainment brings lasting enjoyment. That is why l444 always upholds the 21+ age limit, provides self-limit tools, and ensures 24/7 support in both Bengali and English for any issue.

Questions About Responsible Gaming

Yes, self-exclusion takes effect as soon as you request it. During self-exclusion you will not be able to log in and no promotional messages will be sent. It cannot be cancelled before the self-exclusion period ends.

Requests to lower a limit take effect immediately. Requests to increase a limit take effect after at least 72 hours, to prevent impulsive changes. This delay is there to protect you.

Direct third-party changes are not possible due to account privacy. However, you can log in to your account yourself or contact our 24/7 live chat to set limits. Taking this step with the support of a family member is entirely welcome.

No. l444 is strictly for individuals aged 21 and above only. Creating or using an account by anyone under 21 is strictly prohibited. Keep younger family members away from this platform.

No. Betting and online gaming are purely for entertainment — they are not a guaranteed or reliable source of income. Every bet carries the risk of loss. Never bet money whose loss would affect your daily life.

First, contact l444's 24/7 live chat or email — we will immediately help you with self-exclusion or limit setting. Also talk to a trusted family member or friend, and if needed, seek advice from a professional counsellor. It is best not to delay.